In response to AnnaBanana's post from August 01 2009 06:57PM
Having been an Entertainment Editor for not one but two student publications, as well as a jack-of-all-trades journalism student, I know all about the "you've got so many column-inches," or "I need 800 words on the newest album by Genesis" issues you allude to.
I think (hope, rather) that what you mean is that a well-written article (review, how-to, essay, memoir) can vary in length as long as it engages the reader. I know, because I've read lots of "long" or "medium-length" reviews that don't seem long because I'm so caught up in the writer's spell. That, too, is how I feel about those big fat novels by really good authors....I am so "into" their stories and characters that I don't want them to end.
And yet, I've come across brief articles (here, there and everywhere) that are so unengaging that they are not fun to read nor enjoyable.
Worse yet, once I received an advance reviewer's copy by one of those guys who went to a vanity press and self-published a novel. I won't mention the author or the book, but suffice it to say that it was so badly written that I never really read past the first chapter. It had so many mistakes and "off notes" that it was impossible to get into....and that's always a turn-off for me.