My daughter will only use **Softlips Lip Balm** on her lips. Because I have very sensitive skin I am cautious about anything I haven't used before but her recommendation regarding the lip balm stuck in my mind as she has mentioned the product to me several times. With that in mind I lept at a recent opportunity to try the **NEW 100% PURE Softlips**. This premium lip balm started nourishing my lips from the moment I first applied it. The smooth emollients glided on and felt like satin sheets to my dry lips. I knew I'd found something unique and unlike other lip balms I have used in the past because this one actually stayed on my lips. I only needed to reapply it after I had eaten something. Further discovery led me to the fact that the lip balm was chemical free and was made with natural, good-for-my-skin ingredients like organic oils, Shea butter and vitamin E. I have never been one to use Chapstick or a lip balm on a continual basis but I am fast getting in the habit of carrying a Softlips stick in my jeans' pocket and in my handbag. It just feels good! I like the idea that it contains a conditioner that protects my lips as well as gives a natural sheen to them alone or under my lipstick or gloss.At the moment, the New PURE 100% organic Softlips lip balm comes in two flavors, Pomegranate and Honey Dew. I personally don't care for the Pomegranate but I adore the Honey Dew flavor. They both come in a recyclable .07 ounce container with a pull off cap. As an added bonus, these lip balms are animal by-product free and never tested on animals... The only thing I would change about the product would be a larger tube. This thin tube is easy to get lost in the bottom of my purse and stuck down in my pocket. But, that is just my opinion!