Rated quite high for me. Is a anticavity fluoride toothpaste - multi-action formula. Arm & Hammer has a great product here. My teeth are sensitive and this toothpaste does not bother me when brushing with it. The taste is great and leaves a very clean feeling on my teeth. Very refreshing. Have not had any cavities in the last 5 years. My teeth and gums are in great condition according to my dentist. My husband also uses this product and loves it. He also has had great checkups with the dentist. Says he will use no other toothpaste. Sometimes it is hard to find in the store, but we stock up on it when we do purchase it. The taste, the refreshing feeling on your teeth and the fact that we do not get cavities is all we need to know to keep using this toothpaste. No other has compared so far. We occasionally try new products but always come back to Mentadent Multi-Action Formula by Arm & Hammer.