I had my son in January and I was one of those women who luckily did not get any stretch marks during pregnancy. I still have none on my belly, but I'd much prefer to have gotten them there than where they showed up after he was born. Apparently my milk production is way above average, and my B cups went to DD (and that's a low estimate.) basically my breasts look like something out of the Revenant. As in they look like I've been breastfeeding a bear rather than a baby. So far I've been using this for about 3 weeks and they're looking better, they've already faded considerably. It seems to be improving the look as well as the feel of my stretch marks and I plan to continue using it until they're completely gone. Also I love the smell and love that it's safe to use while breastfeeding and pumping.