I received this as part of a gift in the grape flavor. I believe it is called "Jelly Jam"; it comes in a purplish dark red. It smelled good. I am used to reapplying lip gloss throughout the day, so the fact that it wore off every time I took a sip of water or ate a snack didn't particularly bother me, though it would have been nice if the color or flavor lasted longer than that. But, as for the color, it wasn't very bright. I don't necessarily expect all my lip glosses to be terribly bright, but with wet n' wild lipglosses (like their long, thin ones, which are considerably cheaper) I did see a some change in lip color. With this one, it was just the slightest bit of color, with some shine. This lip gloss is a bit sticky if it comes in contact with anything like hair, but not as bad as some glosses I've experimented with in the past. When I lost the Maybelline Shiny-Licious gloss, I bought a new one simply because I was so pleased with the flavor. If you just want to experiment with new colors, though, I would recommend a different line of lipglosses. This would make a good stocking stuffer for a teenager or a college student, or someone who loves beauty products!