I totally love this new eyeshadow from Maybeline! The only reason I tried it at first was because I had a coupon for it, but now I'm hooked! First off, I love that you apply it with your fingers-that makes the application process so quick and easy, and I feel like it helps me to do a better job of getting the eye shadow right where I want it. I love the colors. I use the Neutral kind, and I'll be honest, it makes my eyes look smokin' hot... ;) I love the texture of it, it's creamy and smooth and it makes applying and blending it super easy. And I love the staying power. This is the only eye shadow I've ever tried that actually stays all day long. When I remove my make up at night, it's still there. Love it. And it's a great price for such a great product!