Maybelline Eye Studio Color Gleam Cream Eyeshadow sounded like a good "eye"=dea, and it was, but it wasn't a great idea. I was intrigued by the creme eye shadow and liked the colors offered. Since I also like Maybelline mascara I thought maybe I would like this product too. Maybelline Eye Studio Color Gleam Cream Eyeshadow goes on smoothly, without creasing in your eye that many other creme shadows do. But you need to apply using your fingers or finding your own applicator. Unfortunately using an applicator sort of diffuses the covered and color of this shadow. It dried out too quickly for me, but I don't use eye shadow much so someone else may find it a better choice than I did. I also didn't like that because of the drying out and then using my fingers to apply I didn't get to use all of the color. It was okay, not too great, not too bad but the things I've mentioned here are sort of a problem for me. Maybe you won't mind them.