I'd like to be able to tell you that I buy the very best brand of luxury make-up that I can afford all of the time, but now that I've given up work to look after my sons, I have to be a little bit more shrewd than that. In reality, I have more than one brand of liquid make-up for any given occasion. I save my luxury brands for special occasions, then I have my favorite from the middle of the road brands ie Max Factor Lasting Performance Liquid Makeup. I use this when I want to look naturally made up and fashionable - but I don't want to spend the earth to do it. I like that this liquid foundation smooths out my skin, hides blemishes and freckles and even goes some way to diminishing minor wrinkles. I only have to apply it once throughout the day and at the end of they day, it still looks pretty much the same as when it was first applied. I don't know what the recommended expiration date is for liquid makeup but my Max Factor has lasted so long and in that time, it hasn't deteriorated one tiny bit. In my opinion, I would say it is the best of the value brands.