I am a huge fan of Biolage shampoo, I think it might just be for the smell. I paid twenty dollars for a large bottle of Hydrating Shampoo because my hair is curly and color treated, I NEED HYDRATION!! I felt like the shampoo cleaned my hair only as well as a much cheaper brand. It smelled wonderful while I was washing my hair, and after I rinsed the smell disappeared, much to my disappointment. I haven't noticed any extra hydration, other than the fact that I now have dandruff.. any my hair stays slightly more oily now. Over all I definatly think that the shampoo is overpriced for the product. It smells great, but has much to be desired in the dept of what it advertises for. I can definitly say that I would buy it again out of habit, not for the fact that it did amazing things for my hair. The price tag was a turn off, the dandruff was a turnoff, my hair is still dry. And overall I can definily say that I wasn't impressed!
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