I love Biolage and this is one of the best shampoos that I have used. It does not take alot to get a good lather. It smells awesome and leaves my hair so soft and clean.

LisaHM

Wylie, TX

Matrix Biolage Normalizing Shampoo has truly saved my hair. I usually switch my shampoo every couple of months because it does not seem to work as well as when I first use it. I have not had to do that with the Matrix Biolage Normalizing Shampoo yet. This shampoo is perfect for my type of hair. I do not have heat damaged, curly hair, or colored hair. My hair is just that normal type of hair that needs a good shampoo to keep it going. I do have really long hair and that can take a lot of upkeep. I use to have to use all kinds of products to keep my hair looking fresh. Now I have found the shampoo that gives my hair that little boost it needs. Eventually, I will switch to another shampoo to try it out but I have a feeling I will always come back to the Matrix Biolage Normalizing Shampoo. Effectiveness This product is perfect for normal hair that just needs a revitalizing boost every now and again. Scent I really enjoy the smell of this shampoo because it does not have that overly fruity or flowery smell.

BRSML

USA

I started out using Matrix Biolage Hydrating Shampoo but after a few bottles I found my scalp was feeling a bit clogged. I normally have fairly dry hair so I didn't think the Matrix Biolage Normalizing shampoo would be right for me but decided to try it anyway. It works wonders. My scalp feels much cleaner and the shampoo doesn't dry my hair out as I feared it might. It has helped keep my dandruff prone scalp happy and healthy and dandruff free. The shampoo has a very mild, planty scent that would be fine for men or women (or children). The scent is very subtle. The shampoo lathers nicely and works easily into my long, think hair. I normally wash my hair every 2-3 days. This shampoo helps keep my hair looking great between washes. I highly recommend trying this shampoo. It is well worth the price (which is slightly more than some, but very reasonable). Scent Very mild, suitable for men and women.

j9j

San Antonio, TX

I think this shampoo is awesome. I love how I can use it all year long and it helps keep my hair looking great and healthy. I trend to have slightly greasy/oily hair so this shampoo does great at keeping my hair healthy. My hair is long and here lately shighly curly and this shampoo does great. I used to get dandruff in the winter but since using this shampoo I haven't had to use a different shampoo to get rid of dandruff. Scent If you have never smelled Biolage shampoo you really should. Biolage shampoo smells amazings! Everytime I wash my hair I feel like I am at the salon. Biolage does cost slightly more but it is great because of the wonders it does for your hair.

acdunn3

Georgetown, KY