I like a more natural look in my makeup and really don't use very many products on a daily basis. That's just one of the reasons I like the Mary kay Beach Bronze Lip Gloss. It goes on wonderfully, soft and smooth and just one "coat" does the job. I like the softness and angle of the applicator sponge. The lip gloss itself felt a little heavy on my lips, but that was sort of nice because my lips were dried out from having been at the beach all day. I also like that I can wear this with whatever color clothing I am wearing and can wear it day or night. It's very versatility is one of the main things I love about it. I can change the color up using a lip liner or lipstick or use it to add a bit of gloss to my lip color or wear it alone. That's important to me because I don't like to purchase a lot of different make up for day and then also night time use. I want my products to do it all.