I have been wearing Marc Jacob's perfumes for several years now and have bought something from each new fragrance line as it has been released. I own the original Marc Jacobs (a classic Gardenia scent best for evenings), Marc Jacobs Daisy (great for daytime/spring/summer) and now Marc Jacobs Lola. I have to say I lov e them all but Marc Jacobs Lola takes the cake. It has a great fresh floral scent that is not too overpowering. It can be worn day or night. Ever since I got it I have gotten so many compliments. Some people have just said that something is "different" about me and they like it but can't quite put their finger on it. Definitely a subtly alluring fragrance. My only cons for this scent are that it doesn't last as long as the other Marc Jacobs scents leading me to believe it is of cheaper quality. Also everyone has it isn't that unique or signature of a scent.