This is the one foundation that, for me, ticks all the boxes. It has a medium buildable coverage, a skin like natural finish, blends seamlessly, is long wearing and has a shade that is fair enough for me and has the correct cool undertone. I have combo-dry skin and always use a sponge to apply foundation, this one included. It builds beautifully and wears well all year long. I've repurchased this countless times and will continue to do so.