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I love this MAC Mascara. It goes on easily, without any clumps. It leaves my lashes looking extremely long. I definitely notice a difference using this mascara, compared to others. But, it is more expensive than a lot of drugstore finds. Luckily, I found a really good deal on-line, when MAC was having a special promo. Without the promotion, I'm not sure if I would have bought it. But the price was right, at the time, so I bit the bullet, and I am very happy with my purhase. I am not sure if I would buy it again, if it were normal price. It's a little too expensive for me. But, you ge what you pay for, and a lot of people are willing to pay a little more for a fool-proof product. If you have the funds, or don't mind the price, I highly recommend this mascara. It's a natural black color, but it leaves my lashes looking extremely long, and separated, and I normally have wimpy lashes. It also never flakes, and it wears through heavy work-outs. I know it's not good to work-out with make-up on, but I fit in a work-out during my lunch break at work. I sweat pretty hard, and the mascara stays on nice. It doesn't run or smudge.