I always loved the look of liquid liner, but could never quite get it right myself. MAC's Fluidline gave me the look I wanted, but in a different way! I apply this creamy eyeliner with a very thin brush, and it gives me the line-look of liquid eyeliner but with far more control. This product is so easy to use and creates a very pigmented line that stays on all day. And you don't need to give it time to dry like some liquid liners! I also sometimes use this liner to create a smokey eye by smudging the lines. Definitely recommended!