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The commercials are so true. When my daughter was first born all we would use were Pampers, but we wanted to use the best and associated that with cost. In a pinch I tried Luvs and was amazingly surprised. They are just as good at half the cost. They don't give out coupons as often, but even without the coupons they are way cheaper. I tried the cheaper store brands and they are horrible. Luvs are very absorbent without being bulky.