Lucky Magazine Review

Somehow I received a free subscription to Lucky magazine.  I'd never heard of this magazine and was hesitant to open it because most fashion/beauty magazines are geared toward Hollywood and the high prices that they eagerly seem to pay.  I really ended up liking this magazine.  I brought it on the plane with me and ended up folding many pages to refer back to. (Then I found that they actually have an insert which contains little stickers for you to conveniently flag your favorite pages with - very smart!).

Lucky magazine is the only magazine devoted exclusively to shopping and style. It provides women who are passionate about shopping with a really broad range of the best styles and products out there.  Lucky makes fashion and beauty fun and accessible for everyone, showcasing what to wear and how to wear it. The magazine features an endless array of product shots--and every item comes with how-to-get it-right-now information next to its photo (pricing, website, phone number, store location). I really love this feature!! Readers don't have to flip to the back of the book to read the fine print on how much something costs--and they can buy it right then and there. Lucky also shows readers a variety of price points-you'll see a pair of $300 shoes next to a $30 pair (for us "non Hollywood" folks).

Lucky's editors offer real-life women advice on how to wear the latest trends in a way that's flattering and right for their shape and size: they don't assume one size or trend fits all. (Another huge plus for me).  It's all about accessibility:  remember that fashion is supposed to be fun, not stressful. There's also advice on how to "shop your own closet": you don't need to go out and buy a whole new wardrobe each season-just a few key pieces and styling tricks can turn a summer piece into a fall one. 

Lucky launched in December 2000 and their circulation has rocketed to over 1.1 million.  I just hadn't paid attention to the magazines at the check out counter I guess...

What You Can Expect in Each Issue:

• What I Want Now!: Editors' monthly picks.
• Style Spy: The latest trends, talent, and fashion news
• Lucky How-to: Smart finds, figure fixes, styling tips and advice.
• Shoes of the Month: Why we like them, and how to wear them.
• Basics: An ideal look for right now, from head to toe
• My Foolproof Outfit: A real-life woman in a cool job tells us the outfit that she comes back to again and again, and why
• Her Way: Our cover model's favorite fashion and beauty picks
• Fashion Babble: Creative Director Andrea Linett's current cravings.
• Beauty Spy: New products, great ideas, and easy looks, focusing on making beauty accessible to all readers.
• Shopping Report: Round up of new stores, incredible finds, secret sources around the country and online.
• Shopping Trip: Guides to the best boutiques in cities around the world. Recent spots include Atlanta, Melbourne, Sydney, and Portland, OR.
• Lucky Breaks: Exclusive deals, discounts, and giveaways on clothing, accessories, beauty, and home décor from retailers like Saks Fifth Avenue, shopbop.com, Barney's New York, and Old Navy.

This magazine has a lot to offer the beauty/fashion diva's in all of us.  You can also earn discounts shopping through their website for all of those pages that you folded!!  Another big plus for me.