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Lucky is very hit or miss when it comes to fashion advice that most women can use. I find lucky most helpful for looking at individual items so I can pick what trends I like this season. I'm a hard core shopper. If you think of shopping as more of a hobby than a chore lucky is a useful reference. I really like the luckymagrewards.com feature. This rebate program gives you a percentage back in the form of visa gift card. If you do allot of on-line you can earn enough rebates to more than pay for the subscibtion.