I liked the whole mist concept by L'Oreal and I thought it added a lot to the whole application process and ease of application as well. I don't like when I don't have an easy way to apply my tanner in a hurry. This was like the answer to my prayers. The time it takes to dry isn't too terribly long as well, usually after I mist my arms and legs it takes a good twenty minutes for it to completely dry. Effectiveness It worked pretty effortlessly and effectively in my opinion. For my body type I didn't need a drastic change in skin tone so for what I got and for what I paid for my product it was money well spent as well as worth the time. Ease of Application This is one of the easiest ways to apply a tanner that I have ever tried. The misting thing helps make sure you don't get it all over your hands which is super convenient in making it a no mess hassle. I have to usually do it outside though so that the mist doesn't get all over my carpet or lay something down over my floor.