I live with two picky cats that turn up their noses at many brands of dry cat foods , even the expensive ones . But they really seem to enjoy all the 9 Lives dry and wet cat foods out there . They always devour 9 Lives Essentials dry food - and that is what counts because it does not matter how " good" the food is if they leave it in the bowl to toss . 9 Lives Daily essentials is low in magnesium and high in protein and all the daily vitamins and minerals that my cats need for shiny coats and overall health . This cat food is one of the cheaper on the market which is good if you are on a budget .One of my cats has a sensitive stomach and vomits up some of the other brands - this one is an indoor cat that is picky , small and sensitive . This food has never made my cat sick to her sensitive tummy and she holds it down well and eats it quickly and sits at the bowl looking for more . As a picky eater , I am glad to find a cat food she will actually eat well and can hold down with no digestive issues . 9 Lives has sent me printouts before of all the percentages of magnesium, potassium , etc in all their lineup - their customer service is very good and the brand is one I trust as they have been around a long time . They make a quality cat food for a low price .