Initially with my first daughter, I bought baby Tylenol but because it is so pricey, I started looking for other alternatives. Little Remedies is generally a little bit cheaper and seems to work just as effectively for my children. I usually use this fever medication in conjunction with cool compresses to address their fevers, and I notice after about thirty minutes or so, that they usually seem to feel a little better. One of the best things about it is that it is dye free, which is extremely difficult to find in children's medications. I am trying to reduce the amount of artificial dyes and flavoring in foods I feed them, so it only makes sense to do the same with medication. The flavor still seems to taste good to the kids and I have never had any problem getting them to take swallow it. There is good availability in the stores and I don't have a problem finding it when I run out. I have been using this for about three years with my oldest and have never experienced any negative effects from it.