One of my daughters has digestive problems, so i searched the internet for something effective to give her. Lily of the Desert Aloe had really great reviews and the fact that it is organic was appealing to me. I sent my daughter a bottle and it seems to help. I have also been reading about the use of aloe with cancer patients. One of my friend's husbands had brain cancer and the diet he went on took him off of sugar, carbs, dairy , most meats (except organic) and put him on aloe and turmeric among other things and his brain cancer disappeared. One of the reasons that his wife believes that the aloe was a big part of his cure was that aloe crosses the blood/brain barrier, which most supplements and foods cannot. That's why brain cancer is pretty much incurable. I think that the purity of the product makes a big difference and Lily of the Desert has very good quality control. Also, all of their products have Aloesorb which increases the nutrient value of the aloe. I would recommend this product to anyone who seriously wants to have a powerful antioxidant in their arsenal and want good quality.