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Ludwig Mies van der Rohe was a famous architect and designer who also had a great gift for thought-provoking remarks. "God is in the details" he said and the rest of us have been jockeying to figure out exactly what he meant by that ever since. Everybody has their own opinion but my personal "take" is that to concentrate on those infinitessimal details that most of us don't bother with is a Divine example worthy of those who strive for greatness in anything we do, especially talented architects and other creative people including great cooks. The true integrity and character of any project or structure depends upon its smallest parts and this is true of not only great buildings but great food as well.
Back in 1938, Lawrence L. Frank, founder of the first Lawry's the Prime Rib Restaurant, appreciated the importance of details and showed it by inventing in his own home kitchen the family's famous seasoned salt used to enhance the flavor of the fine prime ribs and steaks which have been their specialty ever since. It a detail that made all the difference and today Lawry's Seasoned Salt is an honored ingredient not only in the Lawry restaurants but in millions of other domestic kitchens. Manufactured and distributed by Thomas J. Lipton Company, this delightful product has become known as "America's most popular formulated seasoning."
STATS:
Of course, plain white table salt is important too but let's face it, a 1/4 tsp. serving of Morton's Table Salt contains 590 mg. of sodium and that's it. Perfect for some foods but limited in how it can enhance the flavor of certain things. A 1/4 tsp. serving of Lawry's Seasoned Salt, on the other hand, contains "only" 380 mg. sodium (and zero fat, sugars, carbs, or calories) along with a delightful bouquet of ingredients including sugar, paprika, turmeric, onion and garlic. There is no MSG and the reddish color is provided not by an artificial dye but by Paprika Oleoresin.
TASTE TIP:
The use of Lawry's Seasoned Salt should not be limited to the rich meats, chops, and ribs it was designed for. Its true magic and real importance lies in its ability to enhance the flavor of healthier things to eat -- things which might seem a bit bland otherwise. If there is a fuss-budget in your household who swears that they will never enjoy hard-boiled (or any other) sort of eggs, cheese, cottage cheese, steamed veggies or broiled chicken breasts, just sprinkle a little Lawry's Seasoned Salt (along with a touch of coarse black pepper) on to change the food they don't like into something they will crave. We are wise to remember that -- as with all seasonings -- a little goes a long way. As Mies van der Rohe also said: "Less is more."
Last edited on Nov 06, 2008
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