This was my first time using a non drugstore brand of mascara, but I am very pleased! I thought I had nothing to complain about with my old mascara, but now I see that this is so much better! This mascara does not clump like some of the other drug store brands that I have tried (even if they claim to not clump). It gives me a more natural look( and by that I mean it doesn't look like you have a pound of mascara on), but still has plenty of length and volume. I have fine lashes and this works great to bring me length and volume. I also like the creaminess of the mascara. Great mascara!