I am 47 yrs. old and have tried many mascara in my life time. My mom gave me a sample of Lancome and I was sold for life. I lose my way some times, not close to a mall and buy another brand but there isn't anything out there like Lancome mascara. Lancome isn't cheap but the quality is worth it. I've seen it mentioned on Morning show and Talks shows, all I can say is they are preaching to the choir. Lancome everyday all day thats my way!