I have been using Lancome products for more than 15 years. I am now of an age where I need the extra moisture and coverage that is hard to find in a lidquid makeup. Absolue BX is the best I have ever used. It also gives good sun protection which all women need to be conscious of. The absolute Ecru is the perfect shade for my skin. The makeup glides on and stays nice all day with minimal touchups despite the fact I live in a very hot and humid climate..especially in summer. My skin appears more youthful than many women who are my age (59). While the makeup is certainly not cheap I buy mine when there is a gift with purchase. Lancome has very generous gift with purchase offerings several times a year.