This product is a killer moisturizer. I've never found a hand lotion that works even close to as well as this one does. For the most part I apply this lotion like I would any other lotion. However, my favorite way to apply this product is as a treatment. I apply it to my hands and rub it in. Then I take two washcloths that are damp with hot water, and I wrap one around each of my hands. I keep the washcloths around the hands until the cloth isn't warm anymore. Then, I dry my hands off. After doing this, my hands are literally as soft as a cloud. I love doing this! I do find this product takes a little bit longer to absorb than most hand lotions. However, I work around this by applying less product than I normally would. Overall, this is an amazing product for people with really dry skin, who need extra help when it comes to moisturizing. I've repurchased this product several times, and I will continue to do so in the future!