Lets just say WOW to start off. i received this product for christmas from a family member who works at a salon. Id never heard of this product which is L'Oreal professional paris expert, Force with Glycocell. THe bottle looked plain as well as the smell was not the best however i could care less about those things now that i've used this shampoo. My hair is so strong now i have so much less breakage.i do not have fly aways.IT doesn't have to sit on my hair any longer than a regular shampoo, i just wash rinse and I'm done. its good for those on the go like my self who has two small children and no time to prep in the bathroom all day. The bottle does not lie when it say "hair is fortified and protected, leaving hair soft, shiny and feeling stronger." if asked if i would refer this product to my friends and family id say if your hair is like mine brittle and easily broken then use it. Its the best thing i've ever found to keep my hair on my head not in my drain.