I love this company and I love this shampoo! I use this during the winter months when I am trying to battle dry, brittle hair. I also mix up my shampoo so I have tried a lot of them. This is one of my favorites! It works really well to hydrate your hair. I have really long, thick hair and it worked wonders on mine in the winter. My hair looked clean and strong. I had moisture and a shine to it that can be hard to come by during the cold season. This shampoo is also a reasonable price. It is a great look and it is affordable. I would highly recommend this product for anyone looking for a moisture boost in your hair. Effectiveness This worked great for me. It gave my hair all the moisture it was lacking from the winter. It works so well that I do not think I would use it in the summer months. The moisture from this plus the natural oils from the sun and heat may be too much. It is a great fall and winter shampoo though! Scent It smells great. Use the conditioner with it and it will stay in your hair all day!