The last two years I have been using a flatiron when styling my hair and recently I also began using L'Oreal Studio Line Heatseeker Hot Straight Straightening Cream - what a difference!  A huge improvement!   While previously I would get the frizzies during the day, especially in the warm summer months, this product helps my hair stay smooth and shiny all day long.  I really love the way it makes styling easier, too.  I have very thick, heavy hair.  After shampooing, I I towel dry my hair and let it airdry for a few minutes while putting on makeup.  Then I take a small amount (maybe a nickel-size dollop) of L'Oreal Straightening Cream and apply it to my hair, by running my hands through my hair, avoiding the roots.  Then I blowdry with my round brush and continue styling as usual.  This is a great product.  It also has a very pleasant, unobtrusive fragrance.  I highly recommend it to anyone who strives for a sleek, straight hairstyle and uses heated appliances on their hair.

TMVirginia

Queen City, TX

I have to admit, I don't enjoy "doing", or styling my hair.  I usually put my hair in a ponytail and call it a day.  There are times when I go on a date with my husband or I just feeling like looking my best that day, and I will "do" my hair.  I am not good at curling my long hair, so I usually just blow it dry and then use a flat-iron to straighten it.  Of course, the flat-iron alone does straighten my hair, but when I use this product my hair gets even straighter. The texture of **L'Oreal Studio Line Heat Seeker Hot Straight Straightening Cream **is a cream a little thinner than lotion.  It smells nice and fresh, and not too perfumey.  I squirt some in my hands, rub them together, and then comb it through my damp hair with my fingers, avoiding the roots, as to not weight it down since this isn't a volumizing product.  Then I blow-dry my hair, and then finally, use a flat-iron to straighten it.  The results are fabulous and way better than if I just flat-ironed it alone. When I use this product, my hair is not only straighter, but softer too.  I think it also aids in fly-aways somehow, because my hair just feels smoother when I use it.  Unlike some products, this doesn't leave my hair feeling coated or heavy which is nice. I don't have any complaints about this product and will continue to buy it.  If you like straight hair and use a flat-iron, I would suggest you try this.  It does a great job for me.

this2shallpass19

Camp Lejeune, NC