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L'Oreal Excellence Creme Blonde Supremeis a great product if you've recently gone blonde and want to keep it. I was blonde for over 10 years and used L'Oreal Excellence Creme Blonde Suprememore than half of the time. It kept my Platinum locks looking and feeling vibrant and healthy (very difficult when you are not naturally a blonde) and was very natural looking. I even had blonde friends that wanted to know what my secret was, why my blonde looked better then theirs. It can be a bit pricey depending on where you buy it but if you can find it on sale it's worth a shot. The smell wasn't over bearing and the color didn't fade or darken. I would use it every month or so for root touch ups, every other month for all over. If your a natural blonde or just want to look like one this is a good product to try. If you're dramatically lightening your hair it can take several applications to achieve your desired results.
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