I recently purchased this shampoo and conditioner and have to admit I was a little skeptical. Since I had recently colored my hairĀ (two days before purchase) I decided it was worth a try and what better time than when my hair was freshly colored. I figured that way I could really judge and possibly measure the claims of making color last longer and look more healthy. So it has been about three weeks and I absolutely love this shampoo and conditioner. It has a an awesome scent and a really creamy texture. My hair is so shiny and the color does not seem to have faded at all and there really is a difference in my hair. The color looks great and it really does look like I just had it colored, just like the claims in the commercial. I never really gave much thought to how much is stripped out of our hair every time we wash it. I am going to save so much money using this product bcause I won't have to get touch ups as often, and in this economy that is one of things that has become a real priority. I love this product and will continue to be a loyal customer.