L'Oreal Endless Platinum Lipstick is a wonderful lipstick but can be a bit expensive. I was lucky enough to find this lipstick on clearance at a national drugstore chain with a coupon making it very inexpensive to purchase. I do not know why the drugstore put this lipstick on clearance as it is one of the best lipsticks I have ever used. First of all, the color really has lasting power. I don't have to constantly reapply this lipstick throughout the day. Second, this lipstick actually has a great flavor - it is kind of sweet tasting. Finally, unlike some lipsticks, L'Oreal Endless Platinum lipstick feels like it moisturizes my lips as I wear it. I have been very pleased with the sparkling sandstone color that I chose. However, I also noticed some other very nice shades of the L'Oreal Endless Platinum lipstick that I would love to try as well. I would recommend this lipstick to anyone - especially if you can get it on clearance and/or purchase it with a coupon.