Like buying new product for the first time, there are always a handful of brands to choose from. Questions always arise of "what model should I get?" "what brand is the best?". After learning about all the features a fridge offers, we narrowed it down to a few, and they were all LG models. We knew we had found a brand we like right then! Noise Level Super quiet refrigerator. The only noise I ever hear is when the freezer is dumping out the frozen ice and filling the trays with new water. Interior Organization I love all the door shelves and there are separate trays for the fruit and vegetables. I like to be really organized, so this was a fantastic feature for me! Temperature Control Each of the pull-out trays can be individually set to a specific temperature, so our cheeses are at a different temperature than our produce. Nice feature! Ease of Cleaning So easy to just wipe up a spill! Durability Stainless steel is a very sturdy material! Design Very sleek and modern! Looks so nice in our kitchen! We love it!