LEGO Star Wars Review

In January 2004 the Lego Company reported a deficit of Dkr1.4bn (£144m), which caused speculation that the owners of the Lego Company would be forced to sell to an American company. After re-evaluating its priorities and cutting expenses by selling their amusement parks and cutting a Lego line aimed at girls, Lego reported a net profit increase of 32% (DKr1.35bn), marking it as a company doing well during the global recession of the time

In 2006 a new Lego Mindstorms kit called MINDSTORMS was released. It is more advanced than the previous and has a new array of sensors. They include improved touch and light sensors, and new sound and sensor technology, the latter allowing the robot to measure distance. A rotation sensor, previously separate, is now directly incorporated into the NXT motors. There is also a hookup that can send and receive messages from  and other Bluetooth compatible devices. The RCX was only compatible with Windows (though the RCX using the educational software version called Robolab could be used on both Mac OS and Microsoft Windows), but the NXT is compatible with both

There are several robotics competitions which use Lego bricks and the RCX or NXT. The earliest, and likely the largest, isbot ball a national U.S. of by the that is marketed towards those in the 7-16 year-old age range. The line was launched in January 2001 in Europe and June/July 2001 in the United States. The Bionicle idea originated from the earlier toy lines Slizers (also known as Throwbots) and Roboriders. Both of these lines had similar throwing disks and characters based on classical elements. The sets in the Bionicle line have increased in size and flexibility through the years.

The Lego group's Duplo product, introduced in 1969, is a range of simple blocks which measure twice the width, height and depth of standard Lego blocks, and are aimed at younger children.