Kraft - Philadelphia Sundried Tomato and Basil Cream Cheese Spread Review

Kraft-Philadelphia Sundried Tomato & Basil Cream Cheese Spread - besides having an outrageously long name <Grin> was a serious disappointment.  The flavors are bland and uninspired, apparently aimed at some non-existant lowest common denominator consumer.

I believe a product like this that probably has a somewhat limited appeal anyway due to price and description would have a better reaction by its audience if it was bolder and more flavorful.  If I want plain cream cheese, I'll buy it.  A flavored cream cheese spread should have visible chunks of the principle ingredients, strong and bold flavors and excite the palate and endulge the senses.

By choosing to go with bland non-descript flavors and bare hints of the flavors promised, I think Kraft-Philadelphia has "dumbed down" the product taste toward some non-offensive flavor that hopefully no one will hate.  I believe their target market and likely purchasers are people who would like to taste new and exciting flavors that inspire them and that they would be proud to serve their friends.  By making a product designed not to offend any sensibilities they have managed to make a product that will inspire none and is unlikely to generate a following with the very customers most likely to try the product.

For me, I am glad I received a free sample as I otherwise would have been very angry about the lack of texture, bland disappointing taste and the uninspired combination of flavors.  Kraft can and often does much better than this and I suspect this is a product that is the result of taste tests to "so-called" ordinary consumers who are unlikely to ever purchase this kind of product anyway.  They would have been far better served to get a panel of foodies and recipe fans, heavy entertainers looking for convenient quality dips or spreads to do the taste testing.

An unfortunate, too careful miss from a company that usually does better.  If you want a product with little taste that is non-offensive to over sensitive palates maybe this is for you.  If you want a Sundried Tomato and Basil Cream Cheese Spread you better buy the plain Cream Cheese and quality Sundried Tomatoes and Fresh Basil and make your own.  The minutes spent will be well rewarded by happy guests and the money saved can be spent on quality ingredients like Kraft-Philadelphia Cream Cheese vs. the store brand.

I cannot recommend this product and strongly urge anyone thinking of serving it to guests to try a package first themselves and avoid embarassing yourself and disappointing your friends and neighbors.  If you do buy it you might as well serve it in the tub as no one will ever mistake it for homemade and at least that way you can righfully blame Kraft-Philadelphia for the disappointment and may save someone else from making the mistake of buying it.

I honestly cannot believe any of the prople writing positive reviews have actually tasted the product and if they have they probably think McDonald's makes great hamburgers too.