I bought this camera when I had my son, so I could have a good camera to take pictures as he grows and all the events and activities we do. This is the best camera I have ever owned. It is small enough to keep in my purse or the small pocket in my backpack, and it is very lightweight too. The 12x zoom on it is great! It takes very clear pictures, and has pretty fast, accurate focusing on it. There is an auto mode on it that helps to choose the correct shooting conditions and the subject that you are taking a picture of, and it also chooses the correct scene mode automatically. The battery last for a couple days, depending on how often you use it and leave it on while using it. I am very happy with this camera and the pictures I have taken with it. I would highly recommend this camera to anyone. Image Quality Takes great pictures that are very clear. Ease of Use Very easy to use. Battery Life Has a good battery life. I usually charge my battery every few days when I am using it, and it will last 2-3 days when I am using it a lot.