Kleenex Viva Paper Towel Review

Kleenex took one of the best products on the market and lowered the quality to just average.  For nearly a decade I have insisted on nothing but Viva paper towels, but now that they have appreciably lowered the quality I buy whatever is on sale.  Why pay a premium price for just average?

They seem to have hardened and thinned them so they can sell longer rolls at higher prices and still have them fit standard dispensers.  Kleenex should lower the price if they want their reduced quality product to compete with products like Bounty that are now comparable.