Yes, take my word for it. Once you try Kleenex Cool Touch, you will never go back to regular tissues anymore. Sure, you might buy them when they are dirt cheap, but you'll never enjoy them. I don't. I got a cold and I didn't have any Cool Touch in the house, so I had to use regular tissues. I was miserable. They felt so dry and rough and they were too thin so not very efficient. Kleenex Cool Touch is a wonderful invention. They are a bit expensive, maybe even double the price of regular tissues, especially at drug stores. But if you find them on sale for 99 cents, go for it. It is a good stock-up price. They are thick enough for all your tissue needs, but at the same time they are very delicate. They feel cold, so they are especially great if you are sick and have a fever. They will cool you down in an instant. They are soft and almost feel like silk. I don't know how they do it, but they have a wonderful texture. Even my husband noticed the difference and now understands why I have to buy 10 boxes at a time.