I am a coffee addict. On a day where I don't have anything to do I'll drink an entire pot before noon. I drink it to wake up in the morning, I drink it with my dessert at night, I go through mountains of it. That being said I love this pot because it makes 14 cups which means I spend less time actually making coffee and more time relaxing and drinking it. I've had it a few years now and have zero regrets about my purchase. Brew Performance Makes my coffee just how I like it and in just a few minutes. Ease of Cleaning Most of the parts are removable which makes it a lot to easier to clean. The back part where you pour the water in is a little trickier but overall still pretty easy. Ease of Use Pour the water, add the grounds, push the power button and you've got coffee in just a few minutes. The only thing I never did figure out was how to set it to make coffee on the timer but it isn't a feature I really care about so it doesn't bother me. Design Red is my favorite color, it look great on my counter. Durability I've had this for at least two years and have never had a single problem with it. It's been through 4 moves and across the country with me and it's still kickin.