I have had this hand blender for about 6 years now and it is still going strong. I do not use this everyday but I use it at least every other week. I studied abroad in Italy and this was one appliance that we used all the time in my cooking internship. I loved it then and I love it now. One of my favorite ways to use this is when I am making soup. This hand blender makes blending soup so easy! I love not having to transfer to it a big blender. I also love the tupperware that came with this hand blender. It is the perfect size to make whipped cream in! I also use this to makes other foods like crepes (again the tupperware is the perfect size) and hummus. Blending Power This thing is pretty powerful. I have never not been able to blend something. Ease of Cleaning The best feature I think is how easy it is to clean. You just throw the attachment into the dishwasher! It doesn't get much better :) Durability I have had this for 6 years and no sign of it giving out yet.