Looking at the back of a shampoo bottle will leave you scratching your head trying to read some of the ingredients. Kiss My Face makes shampoo with less of those ingredients, such as parabens, sulfates and fragrances. Most of the ingredients are natural, which makes you feel better about using it on your head often. It also works great, leaving your hair clean and shiny. The price isn't really all that bad either. Sometimes a natural shampoo can get up there in price, but this is affordable. Probably good to alternate it with another Kiss My Face or natural shampoo, as using something different can be healthy for your hair. Apparently they've added a sulfate to it recently though, which would knock it down a bit in my book. Effectiveness It does what it is meant to do, keep your hair clean and make it look nice, without using too many chemicals on it. Scent It doesn't have a scent that is too strong, its really just right.