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One day, I got to thinking: Now that I'm in the market for mascara, what do I really, really want it to do for me? This was a switch from other times, when I just find myself confronting a wall full of blister packs, wondering, "Of THESE, which do I want?" This time, I just started by imagining what my eyelashes would look like at their prettiest. They're already pretty long and thick, but without mascara no one can tell, because they're also pale and stick-straight.
I hate fuzzy, kinky tarantula lashes, so any mascara with fibers was out. Ditto the waterproof ones because they always left a residue, no matter how thoroughly I tried to get them off. But not-waterproof wasn't an option either, since I do tear from allergies and cold wind. But what I really, really wanted were eyelashes that were long, curved, black and vinyl-shiny.
So I Googled, and stumbled upon Kiss Me mascara. They promised long, shiny lashes, but the reason I took their promise than some offered by other cosmetic companies was the formula: "Tube technology." As you apply it, you're creating shiny, vinyl-like tubes around each hair. It's truly waterproof, but it comes off easily with...are you ready for this? Plain H2O. You just soak the lashes with a few handfuls of water or the shower spray, and when they're softened, run the side of your finger along them and off they come, right onto your finger.
L'Oreal did intro a "tube" mascara a year or two ago, but it's not as good, and I've yet to see any other drugstore brands follow suit.
Kiss Me is a bit expensive, but it's the only makeup product I'll pay premium price for.
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