Litterally the best shampoo I have ever used and I have tried many. It smells utterly amazziinnggg! The scent lasts all day and it isnt too much. It tames my fly aways or split ends, whatever you want to call them. But I believe that since it does do that, that that may be the reason why my mom says it takes away her curls. So... I say it is deffinately worth a try and see how it reacts with your hair. If you want or dont want curls that will probably effect your decision as well. Sadly I think it may have taken away my natural highlights and left my hair kinda dull, but that may just be because it's winter and I havent been out as much. :P The price isnt as cheap as others, but it is still a really great price! Especially if it smells so great, and works so well and gives you the benifits you want! SO yes, do give it a try! Effectiveness You dont have to use much to clean your hair. Scent Soo pretty! I cant really describe it..