My refrigerator replaced a GE that I was VERY unhappy with, but I have not been much happier with the Kenmore. I am disappointed. Noise Level For a new refrigerator I think it runs very loudly and frequently. Interior Organization This is the WORST! Part of the problem is the side-by-side design. It has more cubic feet inside than the refrigerator it replaced, which was a top freezer design. However, the configuration of the side-by-side makes it impossible to load many of the items I want to keep because it is too narrow to fit things. Temperature Control The freezer is set BELOW the mid-point recommended and still keeps my ice cream too frozen. The refrigerator is set ABOVE the mid-point recommended and still does not keep drinks cold enough, especially when it is full because of a party. Ease of Cleaning It cleans OK, but I need to use a product like Soft Scrub to get it really clean. It will not clean easily outside with just a rag. Inside cleans very well. Durability This is a guess, but with the way it runs too loudly, I am not confident in the durability. Design The exterior is very attractive. The inside configuration design is terrible.