First of all let me say that this is the coolest looking toaster that I have seen, much less owned, in my life. It looks very modern, professional grade. Of course, looks aren't everything, once you get it home it has to work good, not just sit on the counter looking pretty. This one does for sure work perfectly for about anything you can fit in it. Toasting Evenness It is so nice to finally have a good toaster. I was so tired of having to toast something, then pull it out and turn it around so that it would be toasted the same on both sides. Except then your bread is too crunchy and doesn't have the right texture. Or you turn up the temperature and then you get half burned, half undone toast. Thankfully Kenmore created this awesome to look at and even better to use toaster. Perfectly browned toast is the norm now, not just a dream. Ease of Cleaning Honestly, how often does anyone clean the toaster? Sure, I wipe it down when I wipe off the counters but that is about it. This actually has the crumb trap which is awesome because my last one didn't and I had a mountain of crumbs under it, yuck! It is stainless though, so don't use anything harsh or overly wet and you should be just fine. Durability We use our toaster all the time, from plain old toast to pop-tarts and bagels and this one does it all. I hope that it lives up to the Kenmore standards and lasts a long time. Design The design on this one is gorgeous. The slots are wide enough you don't have to squish and cram in your bagels and deep enough that your bakery or homemade bread actually fit and you don't have to toast the bottom, then retoast the top. Beautiful, functional, Kenmore at its finest.