I am now on my second tube of Juice Beauty lip moisturizer. Overall, it has several things going for it that are worth talking about. First, it is organic. Anything you put on your lips is likely going to find its way into your body! Having an organic lip balm just gives peace of mind. But beyond that, it really makes my lips feels smooth and moist. Living in the Midwest, our winters are harsh and I am feeling a bit better about things knowing that I can apply this nice moisturizing balm before going to bed at night and again after the shower. It has no taste or smell - it just does the job organically. Also the tube has a generous supply and allows you to squeeze out just what you need. The lip balms that come in stick form tend to get a bit dirty after repeated use. The tube also had a nice screw-on top - easy to get on and off. Nothing to complain about with this product. It is competitively priced, as well, especially for an organic product. Will definitely be buying this again!