I agree. I LOVE LOVE LOOOVE this product. I color, relax, blow dry and flat iron my hair and it looks like I do not misuse my hair thanks to this product. I started using the Joico line two years ago when my hair looked like a scarecow. I had breakage, splitends, dull color and all around nasty hair. I went to an ulta salon and the hairdresser recomended I use this product. Wash, condiiton and comb out then put the deep conditioner on and let it sit for a few. I my hair looks so great. I owe it to the joico line.