Personally, I prefer Baby Magic. There was a study that came out a few years ago that said that the Lavender was bad for little boys, so I've stuck with Baby Magic ever since.
Really you could use just about any gentle lotion. My daughter loves the color pink, so that's just the first one she picks. I love the scent so much that I actually use it for myself!
My daughter has majorly dry skin in the winter, so we have to put Eucerin lotion on her face and cover it with diaper cream every night.