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I have always used Johnson and Johnson baby products. I remember when my children were newborn. The hospital broght my precious babies. Their skin just glowed. I remember how wonderful the babies smelled. Yes, some of the baby scent was the newborn scent that all mothers remember and get teary about. But, the other scent was the smell of Johnson and Johnson Baby Lotion. There was just something so sweet and simplistic about that first scent. I loved that both of my children kept silky soft. They never felt greasy. They never had a reaction to the fragrance or to any of the ingredients. They just stayed soft and pink. Even today, my kids still laugh at me for buying this product. They laugh, but they also still use it. Why buy something different when something smells this good and keeps their skin looking so young and healthy. I try to buy this lotion when it goes on sale. I realize that it is a little more than a generic type. But, I feel that for my family the price I have paid is well worth the results that I and my family get from this lotion. Try to look for coupons too. Johnson and Johnson are really good at offering coupons on their products. Enjoy!